Ocean Peak Strategies Insights

Data hygiene is the practice of keeping your customer information accurate, consistent, and up to date. For outdoor brands, clean data is the difference between sending irrelevant offers and creating meaningful, personalized experiences. In this blog, we explore why data hygiene matters for apparel, tours, hospitality, and training providers, and how it can unlock stronger retention and smarter marketing.

Most outdoor brands focus on finding new customers but miss opportunities to keep the ones they already have. This blog explores why email and SMS are often the highest-ROI channels, what smarter email looks like for outdoor businesses, and how the right strategy can turn one-time buyers into loyal customers.